Case Studies
Case Studies
Case Studies
Best Buy | Sales Event Redesign
Redesigned Best Buy’s sales event framework to make deals clearer, more scannable, and easier to scale across events. The updated experience improved mobile engagement and conversion.
Conversion lift
+14 bps
Mobile engagement
+31 bps
Best Buy | Sales Event Redesign
Redesigned Best Buy’s sales event framework to make deals clearer, more scannable, and easier to scale across events. The updated experience improved mobile engagement and conversion.
Conversion lift
+14 bps
Mobile engagement
+31 bps
Best Buy | Sales Event Redesign
Redesigned Best Buy’s sales event framework to make deals clearer, more scannable, and easier to scale across events. The updated experience improved mobile engagement and conversion.
Conversion lift
+14 bps
Mobile engagement
+31 bps
PepsiCo | myEveryDay
Redesigned PepsiCo's myEveryDay tool to remove friction and improve clarity. The updated experience reduced clicks, support calls, and saved delivery drivers up to 40 minutes a day, which created meaningful operational and revenue impact.
Reduction in clicks
78%
Saved per driver per day
40 min
PepsiCo | myEveryDay
Redesigned PepsiCo's myEveryDay tool to remove friction and improve clarity. The updated experience reduced clicks, support calls, and saved delivery drivers up to 40 minutes a day, which created meaningful operational and revenue impact.
Reduction in clicks
78%
Saved per driver per day
40 min
PepsiCo | myEveryDay
Redesigned PepsiCo's myEveryDay tool to remove friction and improve clarity. The updated experience reduced clicks, support calls, and saved delivery drivers up to 40 minutes a day, which created meaningful operational and revenue impact.
Reduction in clicks
78%
Saved per driver per day
40 min
Norman's Nursery | iOS app
Designed a real-time inventory app for Norman’s Nursery that replaced a slow, manual photo workflow. The new system improved accuracy, sped up communication, and helped teams respond to customers faster.
Faster turnaround
62%
More photos shared
3x
Norman's Nursery | iOS app
Designed a real-time inventory app for Norman’s Nursery that replaced a slow, manual photo workflow. The new system improved accuracy, sped up communication, and helped teams respond to customers faster.
Faster turnaround
62%
More photos shared
3x
Norman's Nursery | iOS app
Designed a real-time inventory app for Norman’s Nursery that replaced a slow, manual photo workflow. The new system improved accuracy, sped up communication, and helped teams respond to customers faster.
Faster turnaround
62%
More photos shared
3x
My Process
I focus on understanding users, clarifying structure, and iterating toward simple, intuitive experiences that solve real problems.
01
Understand the problem
I start by getting close to the real problem. That means talking to users, reviewing data, and understanding business goals so I am solving the right thing, not just redesigning a screen.
Clarify structure and flow
Once the problem is clear, I focus on structure. I map flows, clean up information architecture, and define hierarchy so the experience makes sense before visual design comes into play.
02
Design and iterate
I design with intent, starting simple and refining through feedback. I collaborate closely with product, engineering, and research to test ideas, adjust quickly, and make sure the solution works in real conditions.
03
Validate and deliver
I validate designs through testing, data, or stakeholder review, then support implementation through launch. I stay focused on outcomes and make sure the work actually performs once it is live.
04
My Process
I focus on understanding users, clarifying structure, and iterating toward simple, intuitive experiences that solve real problems.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
My Process
I focus on understanding users, clarifying structure, and iterating toward simple, intuitive experiences that solve real problems.
01
Understand the problem
I start by getting close to the real problem. That means talking to users, reviewing data, and understanding business goals so I am solving the right thing, not just redesigning a screen.
Clarify structure and flow
Once the problem is clear, I focus on structure. I map flows, clean up information architecture, and define hierarchy so the experience makes sense before visual design comes into play.
02
Design and iterate
I design with intent, starting simple and refining through feedback. I collaborate closely with product, engineering, and research to test ideas, adjust quickly, and make sure the solution works in real conditions.
03
Validate and deliver
I validate designs through testing, data, or stakeholder review, then support implementation through launch. I stay focused on outcomes and make sure the work actually performs once it is live.
04
